Privacy policy

Effective Date: August 2026
Governing Law: This Privacy Policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) administered by the Office of the Australian Information Commissioner (OAIC). This policy complies with all Australian federal privacy regulations applicable to Australian e-commerce businesses.
Business Information
Brand Name: Toonfeel
Physical Address: 6 Belyando Street, Holmview, QLD 4207, Australia
Official Website: www.toonfeel.com
Contact Phone: +61 406 433 353
Support Email: hello@toonfeel.com

1. Introduction & Policy Scope

This Privacy Policy outlines how Siennae collects, uses, stores, discloses, and protects the personal information of customers and website visitors who access and purchase products via www.toonfeel.com. It applies to all personal data collected through our website, customer service channels, order processing systems, and social media inquiry platforms.
In compliance with Australian Privacy Principles (APPs), we commit to transparent data collection practices, secure data storage, and lawful use of all personal information. This policy also explains your statutory rights to access, correct, and request deletion of your personal data held by our business.

2. Types of Personal Information We Collect

We only collect personal information that is reasonably necessary for business operation, order fulfilment, and customer service, in line with APP 3 – Collection of personal information. The information we collect includes:
  • Personal Identification Information: Full name, residential/delivery address, postal address, and contact phone number.
  • Contact Information: Customer email address for order confirmation, updates, and after-sales support.
  • Transaction & Order Data: Order records, purchase history, billing details, product preferences, and after-sales request records.
  • Technical Website Data: IP address, browser type, device information, website browsing behaviour, access time, and cookie tracking data (with user consent).
  • Communication Records: Content of emails, phone consultations, and message inquiries submitted to our customer support team.
Important Note: We do not collect sensitive personal information (including race, religion, health records, and financial credential details) unless explicitly authorised by you and required by law.

3. How We Collect Your Information

We collect personal information through lawful and fair methods, strictly complying with Australian privacy regulations:
  • Voluntary Submission: Information you actively provide when creating an order, subscribing to newsletters, contacting customer support, or submitting return/refund requests.
  • Automatic Collection: Anonymous technical data collected via website cookies and analytics tools during your visit to www.toonfeel.com.
  • Third-Party Platforms: Basic order and contact information obtained through authorised payment gateways and Shopify store systems for order processing purposes.

4. Purposes of Using Personal Information

We only use your personal information for the primary purposes for which it is collected, as required by APP 6 – Use or disclosure of personal information. The core usage purposes include:
  • Process, verify, and complete your product orders, including order confirmation, inventory arrangement, and delivery dispatch.
  • Provide after-sales services, including return, refund, replacement, and customer inquiry responses.
  • Send essential order updates, shipping notifications, and service-related announcements (non-commercial mandatory notifications).
  • Maintain website operation, optimise user browsing experience, and resolve technical faults.
  • Comply with Australian legal obligations, including tax record keeping, consumer law compliance, and regulatory verification.
  • Prevent fraudulent transactions and ensure secure payment and transaction environments.
Marketing Consent Rule: We will only send promotional emails and marketing materials if you provide explicit opt-in consent. You may unsubscribe from marketing communications at any time with no additional cost.

5. Disclosure of Personal Information

We will only disclose your personal information to third parties in the following lawful scenarios, and all third-party partners comply with Australian privacy standards:
  • Service Providers: Trusted third-party logistics carriers, shipping providers, Shopify e-commerce platform operators, and payment processors necessary for order fulfilment and transaction completion.
  • Legal Requirements: Disclosure required by Australian federal or state laws, court orders, or official regulatory authority investigations.
  • Business Protection: Disclosure to protect the legal rights, property, and safety of Toonfeel, customers, and the public.
We do not sell, rent, or trade your personal information to third-party marketing agencies or commercial organisations for unauthorised purposes.

6. Data Security & Storage

In accordance with APP 11 – Security of personal information, we implement strict technical and administrative security measures to protect your personal information from unauthorised access, modification, disclosure, loss, or misuse:
  • Encrypted data transmission and storage for all order and personal data.
  • Restricted internal access to customer personal information, only authorised for necessary business personnel.
  • Regular system security checks and technical updates to prevent data leakage and cyber risks.
Data Retention: We retain your personal information only for the period required to complete business purposes and meet Australian legal record-keeping obligations. Transaction records will be retained in compliance with Australian tax and consumer law requirements, and inactive data will be securely deleted after the mandatory retention period.

7. Cookie Policy

www.toonfeel.com uses cookies and similar tracking technologies to improve website functionality and user experience. Cookies are small text files stored on your device to record browsing preferences and website access status.
You may adjust your browser settings to accept, reject, or delete cookies at any time. Disabling cookies may affect partial website functions and browsing experience but will not restrict basic order inquiry and customer service rights.

8. Your Australian Statutory Privacy Rights

Under the Privacy Act 1988 and Australian Privacy Principles, you hold the following enforceable rights:
  • Right of Access: You may request a copy of all personal data we hold about you free of charge (excluding reasonable administrative fees for excessive repeated requests).
  • Right of Correction: You may request correction or update of inaccurate, incomplete, or outdated personal information.
  • Right of Deletion: You may request deletion of your personal data when it is no longer required for business or legal purposes.
  • Right to Opt-Out: Unsubscribe from marketing communications at any time.
  • Right to Complaint: Lodge a privacy complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been breached.

9. Privacy Request & Complaint Process

To submit a data access, correction, deletion request, or privacy-related inquiry, please contact our privacy team via official channels:
  • Email: hello@toonfeel.com (preferred, please mark “Privacy Request” in the subject line and provide your order number and full name for identity verification)
  • Phone: +61 406 433 353
We will respond to all valid privacy requests within 30 calendar days, in compliance with OAIC regulatory requirements.
External Dispute Resolution: If you are unsatisfied with our response, you may contact the OAIC directly via the official Australian Government website to lodge a formal complaint.

10. Policy Updates

Siennae reserves the right to update this Privacy Policy to comply with amendments to the Privacy Act 1988 and Australian Privacy Principles. All updates will be published on www.toonfeel.com and take effect immediately upon publication. Continued use of our website and services constitutes acceptance of the latest policy terms.

11. Policy Independence

This Privacy Policy is independent of our Return & Refund Policy. All privacy statutory rights under Australian federal law are supplementary to your consumer guarantee rights under the Australian Consumer Law and will not be restricted by any other store policy.